It is to be expected, IMO. There are many casual fans that are student and not many "real" fans who actually understand what they are seeing instead of just basing the team's play off of the scoreboard. Winning is what will put butts in the seats. Even my professor took a shot at the football team today. Said he figures the University would give high school teams first priority over the stadium rather than our team.
You know what as well, I am tired of people making a huge deal because many of the students grew up OSU fans. I've been an OSU fan my whole life, but I would NEVER do what I saw yesterday. I saw probably a dozen or so people total (30s,40s,50s) wearing OSU apparel to our game! I cant say I've saw that more than a few times ever from a student attending a game.