College football, huh? 😞
I guess if you're a MAC-first fan, it's irrelevant. They'll never be more than coffee and doughnut money here.
I remember several years ago Chris Spielman talking about walking into OSU's stadium and seeing his jerseys everywhere, and in the bookstore, and at shirt vendors and on the giant stadium banners...and he's basically just got a college scholarship out of the deal. I get it. He's the show, and gets little for it. Although getting national exposure, great instruction/preparation for the NFL, great facilities etc. also have some worth.
But to me, the "old days" of underhanded, back-alley payments were somehow less slimly than what's going on now.