Zips Primary Logo

[72 Roo]

5 hours ago, MangoZip said:

Thank you for the insight, appreciate it. You, and a couple others on here, mention that you’ve seen the new logo but I’m a little confused how you’ve contradicted yourself by saying “a decision will be made soon”. I assume there is one design that is clearly the leader but they just haven’t confirmed it yet? 

Mango, perhaps I should have said a decision has been made, but the paperwork has to be completed before it is announced. Yes, there is a leading design and you are correct in that they are in the final stage of signing off on it. A lot of parties have to sign off. I love the Z, but understand why they are not enthused about it. That doesn't mean I agree tho'. Thank you for your comment. 

[clarkwgriswold]

 

Here is is.  Just released to faculty and staff.

Edited May 9, 2022 by clarkwgriswold

[clarkwgriswold]

 

..and another.

[clarkwgriswold]

Announcement video-

 

 

[LZIp]

Nice video. Looking forward to the comments...

 

Go Zips!

[LoyalZIP]

Eh. Cool video though. 

[Blue & Gold]

I like it!  Well done.  Like how they incorporated the Z into the A.

[ewbrooman1]

17 minutes ago, clarkwgriswold said:

 

..and another.

Not sure I could be more underwhelmed. I guess I won't be running out to buy new apparel. 🙄

Edited May 9, 2022 by ewbrooman1

[Captain Kangaroo]

My final verdict - I probably won't buy any gear with this new logo. But if it were free, I wouldn't be embarrassed to wear it.

 

Better than script Akron, but falls well short of the "Z."

 

Nice video. 

[LZIp]

2 minutes ago, Blue & Gold said:

I like it!  Well done.  Like how they incorporated the Z into the A.

Just noticed that lol. Thanks for bringing it up.

[clarkwgriswold]

I like the video more than the logo.  The logo is...meh.  I won't be rushing off to the bookstore.

[akzipper]

Meh. It's definitely not amazing. 

[RowdyZip]

I don't love it, but I don't hate it.  

 

And I'll do exactly like they want and use it as an excuse to buy some new zips gear.  Got a couple hoodies that need retired.

[LoyalZIP]

Fortunately I was expecting to be underwhelmed so I don't really care. It's a fine A. But if you showed this to anyone who either didn't watch the video or didn't know anything about Akron, the Z gets completely lost. I like the idea, but a more prominent Z or the Z logo were accustomed to being included in this design would be much better. 

 

Design was done by Joe Bosack's company, who is the creator of the MAC shield logo and I believe the A-Roo as well. I would have expected better. Oh well.

[GoZips86]

Thanks Clark for breaking the news to us and posting!

 

Not going to lie, I like it a lot more than I thought I was going to. Yes it is an "A", but at least the font is different from the other schools using it. 

 

I will say, the university needs to stick with it and stop trying to get different logos going every few years. If you want the brand to be recognized, you have to stick with things for a while for things to catch on and build some type of legacy. Just my opinion.

 

Do I loved it? No. 

Do I like it though? Yes! 

[zippy5]

Meh. Would do well to have a secondary logo incorporating the roo imo

[zippy5]

The logo is fine. The old ones were fine. The issue was consistency imo. Some teams had script, some had the Z, baseball has their own A. It will just be good to have everyone wearing the same logo I think.

[Blue & Gold]

 I was prepared to be literally upset by an overly busy, ugly, silly logo.  It is none of those things, so I am not upset. It's sharp. It's clean. I'm content. 

 

Nothing compares with the Z, but since I've been told (by those on this board) that we're not completely retiring the Z, I am happy.

 

Judging by the photoshop of DJ Irons, it looks like we'll be putting it on the side of the helmet.

 

Question: Are the rest of the letters in the "AKRON" and "ZIPS" shown in the video also a new font?

[akzipper]

10 minutes ago, GoZips86 said:

Thanks Clark for breaking the news to us and posting!

 

Not going to lie, I like it a lot more than I thought I was going to. Yes it is an "A", but at least the font is different from the other schools using it. 

 

I will say, the university needs to stick with it and stop trying to get different logos going every few years. If you want the brand to be recognized, you have to stick with things for a while for things to catch on and build some type of legacy. Just my opinion.

 

Do I loved it? No. 

Do I like it though? Yes! 

 

Do I love it? No.

Do I like it though? No. 

Is it okay? Sure.

Is it better than Script Akron? Absolutely?

 

Seems to be a lot of disappointed people on social media. A nice secondary Kangaroo or Z logo would have helped bring the whole brand together. "Unifying" a brand doesn't mean you only can have one logo. It just means that you have a main primary logo that is used most often, with others sprinkled in to expand your brand.

Edited May 9, 2022 by akzipper

[Captain Kangaroo]

So are we going to get tossed from InfoCision for throwing out the "Z" hand gesture now? Do we need to switch to an "A"?  Hope not.

 

Z forever! Free the Z!

[clarkwgriswold]

At the end of the day, it is a logo.  If the teams win they could go full generic Penn State logo free for all I care.

Edited May 9, 2022 by clarkwgriswold

[AkronAlumnus]

I don't love it but it's fine

[Captain Kangaroo]

7 minutes ago, clarkwgriswold said:

At the end of the day, it is a logo.  If the teams win they could go full generic Penn State logo free for all I care.

Then why should any school or sports team have a logo? Or Companies?

 

It's your image. It's your brand identifier. It can/should generate revenue. It is important.

 

I understand your point - If the Guardians win a World Series, no "Indians" fan will stay away from the victory parade. But a lame logo reflects poorly on the University, and a great one is uplifting.

[Captain Kangaroo]

Awesome to see someone snap up the new logo as their Avatar! 🦾

 

[clarkwgriswold]

7 minutes ago, Captain Kangaroo said:

Then why should any school or sports team have a logo? Or Companies?

 

It's your image. It's your brand identifier. It can/should generate revenue. It is important.

 

I understand your point - If the Guardians win a World Series, no "Indians" fan will stay away from the victory parade. But a lame logo reflects poorly on the University, and a great one is uplifting.

Good points Captain, my point is that my primary concern is winning rather than the unis, etc.  In hindsight, PSU's "trademark" is its lack of a brand on the football unis.