ZipCat Posted January 18 Report Share Posted January 18 On 11/10/2024 at 3:52 PM, MangoZip said: Don’t hate this but not a big fan of it either. I think a new logo, or any Akron branding, should include a kangaroo. Such a unique mascot with so many branding opportunities to use but the new “A” totally disregarded it. Well the whole idea that they even said there wasn't a "unified identity" was BS. We had a unified identity: it was Zippy. And in the 2000s they clearly made a standardization of everything AKRON ZIPS Logo, AKRON ZIPS with FULL Kangaroo logo, where you could interchange "The University of Akron" in the same font style. You then had The Z-Logo derived directly from the same Font and stile, you had the AROO which was clearly derived from the A in the stylized font with the head of the Full Kangaroo. You had a VERY CLEAR unified identity of a brand. Just Gutherie and the other Resume-Builders at the U wanted to put "Rebranding" on the resumes. Give ALL of the Akron Logos. I love ALL of them, except the freaking arby's logo. Quote Link to comment Share on other sites More sharing options...
ZipCat Posted January 18 Report Share Posted January 18 Give them all to me. I love them all. 3 Quote Link to comment Share on other sites More sharing options...
Sergeant Zip Posted January 18 Report Share Posted January 18 On 11/24/2024 at 7:13 PM, ZippyRulz said: It seems telling that the Deputy AD is not the acting head of athletics but perhaps mostly political with more faculty cuts coming and/or the possibility of Jennings also heading for the exit. Nathan Mortimer was the CFO and assumed the position after Tom Wistrcill resigned for Learfield Sports. Quote Link to comment Share on other sites More sharing options...
GP1 Posted January 18 Report Share Posted January 18 (edited) 1 hour ago, ZipCat said: Give them all to me. I love them all. I like "Akron". I like "Zips". I don't like "Akron Zips". I don't like logos that tell the consumer what the logo is. The rest are very good. The "Z" logo was sharp and they should have stuck with it because it had wide brand acceptance. Edited January 18 by GP1 2 Quote Link to comment Share on other sites More sharing options...
MangoZip Posted January 18 Author Report Share Posted January 18 I think the kangaroo is so unique as a logo that it should be shown somewhere, somehow 1 Quote Link to comment Share on other sites More sharing options...
ZipCat Posted January 19 Report Share Posted January 19 On 1/18/2025 at 12:37 PM, GP1 said: I like "Akron". I like "Zips". I don't like "Akron Zips". I don't like logos that tell the consumer what the logo is. The rest are very good. The "Z" logo was sharp and they should have stuck with it because it had wide brand acceptance. Yup. And instead...we got the Arbys sign... Quote Link to comment Share on other sites More sharing options...
GP1 Posted 14 hours ago Report Share Posted 14 hours ago I was thinking about this thread as I watched the success of the Zips basketball team. I'm really proud of their accomplishments in the face of a lot of institutional head winds. What would it say about career athletic directors if Akron can maintain a top level basketball team while at same time getting the football program turned around? I know Ohio U has a graduate degree in sports management. What if we are creating a group of "experts" in college athletics who are little more than mental midgets bankrupting every institution they touch? What if we could have a good mac athletic department with a professor heading up the department part time as long as the subordinates were competent? Just sort of thinking out loud. Quote Link to comment Share on other sites More sharing options...
Blue & Gold Posted 8 hours ago Report Share Posted 8 hours ago (edited) The marketing for the basketball team has been better since Guthrie left. I don't know what to make of that. Edited 8 hours ago by Blue & Gold Quote Link to comment Share on other sites More sharing options...
GP1 Posted 8 hours ago Report Share Posted 8 hours ago 17 minutes ago, Blue & Gold said: The marketing for the basketball team has been better since Guthrie left. I don't know what to make of that. Sometimes an organization can have people on staff who can get things done if they're just given a chance. 3 Quote Link to comment Share on other sites More sharing options...
Captain Kangaroo Posted 7 hours ago Report Share Posted 7 hours ago 45 minutes ago, Blue & Gold said: The marketing for the basketball team has been better since Guthrie left. I don't know what to make of that. Sometimes, if your boss is busy promoting himself, he doesn't have time to pay attention to the "little things" immediately at-hand...like promoting the Zips. 2 Quote Link to comment Share on other sites More sharing options...
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