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Guthrie Gone?


MangoZip

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On 11/10/2024 at 3:52 PM, MangoZip said:

Don’t hate this but not a big fan of it either. I think a new logo, or any Akron branding, should include a kangaroo. Such a unique mascot with so many branding opportunities to use but the new “A” totally disregarded it. 

 

Well the whole idea that they even said there wasn't a "unified identity" was BS. We had a unified identity: it was Zippy. And in the 2000s they clearly made a standardization of everything AKRON ZIPS Logo, AKRON ZIPS with FULL Kangaroo logo, where you could interchange "The University of Akron" in the same font style. You then had The Z-Logo derived directly from the same Font and stile, you had the AROO which was clearly derived from the A in the stylized font with the head of the Full Kangaroo. You had a VERY CLEAR unified identity of a brand. Just Gutherie and the other Resume-Builders at the U wanted to put "Rebranding" on the resumes. Give ALL of the Akron Logos. I love ALL of them, except the freaking arby's logo.

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On 11/24/2024 at 7:13 PM, ZippyRulz said:

It seems telling that the Deputy AD is not the acting head of athletics but perhaps mostly political with more faculty cuts coming and/or the possibility of Jennings also heading for the exit.

 

 

Nathan Mortimer was the CFO and assumed the position after Tom Wistrcill resigned for Learfield Sports. 

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1 hour ago, ZipCat said:

Give them all to me. I love them all.

 

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I like "Akron".  I like "Zips". I don't like "Akron Zips". I don't like logos that tell the consumer what the logo is. The rest are very good. The "Z" logo was sharp and they should have stuck with it because it had wide brand acceptance. 

Edited by GP1
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On 1/18/2025 at 12:37 PM, GP1 said:

I like "Akron".  I like "Zips". I don't like "Akron Zips". I don't like logos that tell the consumer what the logo is. The rest are very good. The "Z" logo was sharp and they should have stuck with it because it had wide brand acceptance. 

 

Yup. And instead...we got the Arbys sign...

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