tpsjugglerdude Posted May 9, 2022 Report Share Posted May 9, 2022 Not a fan of this logo at all. I can’t wait to see the logo that replaces this in 3 years. Quote Link to comment Share on other sites More sharing options...
Zip_ME87 Posted May 9, 2022 Report Share Posted May 9, 2022 2 hours ago, Captain Kangaroo said: Awesome to see someone snap up the new logo as their Avatar! 🦾 Looking forward to seeing the version with the ⭐️ for our Men's Soccer National Championship. 2 Quote Link to comment Share on other sites More sharing options...
AKSportsFan Posted May 9, 2022 Report Share Posted May 9, 2022 ...and when the Z came out most hated that too.... People don't like change. I think its a great logo. An Akron A makes sense (love the subtle Z incorporation). Look at the Division I logos and they are predominately Letters representing the name of the school OR a picture representing the mascot. None are a letter representing the mascot alone. The stand alone Z did nothing to identify The University of Akron to me. Go AKRON!!! Go ZIPS!!! 1 Quote Link to comment Share on other sites More sharing options...
ZippyRulz Posted May 9, 2022 Report Share Posted May 9, 2022 (edited) 5 hours ago, LoyalZIP said: “The Athletic” has an awfully similar look Wow, I guess I was wrong - someone did already try to mimic our new logo. I guess we'd better send them a cease and desist letter right away 😀 Honestly, it's probably good we got ours trademarked before releasing it to make sure we're in the clear.. Edited May 9, 2022 by ZippyRulz 1 Quote Link to comment Share on other sites More sharing options...
RowdyZip Posted May 9, 2022 Report Share Posted May 9, 2022 18 minutes ago, AKSportsFan said: ...and when the Z came out most hated that too.... People don't like change. I think its a great logo. An Akron A makes sense (love the subtle Z incorporation). Look at the Division I logos and they are predominately Letters representing the name of the school OR a picture representing the mascot. None are a letter representing the mascot alone. The stand alone Z did nothing to identify The University of Akron to me. Go AKRON!!! Go ZIPS!!! Agree. The more I look, the more I like it actually. I liken the situation to a lot of folks (myself included) that were bothered by the rebranding of the Aeros to the RubberDucks a few years back. And to a greater extent, the Guardians rebrand. It'll take time, but folks will come around. Change is hard. Quote Link to comment Share on other sites More sharing options...
akzipper Posted May 9, 2022 Report Share Posted May 9, 2022 I posted my thoughts on a graphic design board and I think that the logo may be worth saving after seeing different applications. It's not terrible. The problem is that 99% of the time it seems like the generic "AKRON" font is right beneath it. It's unnecessary and amateurish. When the A is alone, I can definitely see myself buying that hoodie. Maybe after 5 or so years of the new logo, people will know it's Akron and we won't need the label underneath anymore. 1 Quote Link to comment Share on other sites More sharing options...
GoZips88 Posted May 9, 2022 Report Share Posted May 9, 2022 (edited) I sat back and just stared at that thing. Did someone have a 1p tee time ... bang it out in the morning and hit the links? I see "I" and "A" before I see "A" and "z." There is NOTHING about that design that makes me want to run out and buy Akron gear ... NOTHING. While trying to kill time on Tuesday nights in November, I can picture national broadcasters telestrating "Now ... if you look very closely, you'll see a lowercase "z" incorporated into Akron's new ugly-Azz logo." Let's Go Parallelograms! Long live Chief Wahoo! Edited May 9, 2022 by GoZips88 2 Quote Link to comment Share on other sites More sharing options...
94zipgrad Posted May 9, 2022 Report Share Posted May 9, 2022 It’s growing on me, i know my thoughts don’t mean anything but if they made the top of the A come out a little further to the left & emphasized the Z & maybe used a different color for the Z it could be special. Idk, maybe I’m reaching 2 Quote Link to comment Share on other sites More sharing options...
zipsoutsider Posted May 9, 2022 Report Share Posted May 9, 2022 Brand streaming had to happen. The end product is "meh" and people will continue to use the other 8 logos because the new one is so lackluster. It's too bad they are minimizing the emphasis on "Zips" which is a very unique differentiator. 1 Quote Link to comment Share on other sites More sharing options...
akzipper Posted May 9, 2022 Report Share Posted May 9, 2022 (edited) Looks decent on the JAR court and InfoCision Field. I'll give them credit there. Edited May 9, 2022 by akzipper 4 Quote Link to comment Share on other sites More sharing options...
Dr Z Posted May 9, 2022 Report Share Posted May 9, 2022 Edit 4102 4 Quote Link to comment Share on other sites More sharing options...
akzipper Posted May 9, 2022 Report Share Posted May 9, 2022 (edited) 7 minutes ago, Dr Z said: Edit 4102 That helps because It probably would be better if the Z was more apparent. I wonder if something more subtle could achieve the same effect? Edited May 9, 2022 by akzipper 4 Quote Link to comment Share on other sites More sharing options...
zippy5 Posted May 9, 2022 Report Share Posted May 9, 2022 Looks good on the court. I don't hate it, just don't love it. Would have liked to see a secondary logo or two released also. Pitt came out with a new panther when they did theirs and its gone really well, was hoping for a similar thing here with the roo 1 Quote Link to comment Share on other sites More sharing options...
morris buttermaker Posted May 9, 2022 Report Share Posted May 9, 2022 If this was done for free---then the University got their $ worth 1 Quote Link to comment Share on other sites More sharing options...
94zipgrad Posted May 9, 2022 Report Share Posted May 9, 2022 13 minutes ago, akzipper said: That helps because It probably would be better if the Z was more apparent. I wonder if something more subtle could achieve the same effect? Like both of these better because of emphasis on Z because it’s unique to our University of Akron Zips & makes sense 1 Quote Link to comment Share on other sites More sharing options...
GP1 Posted May 9, 2022 Report Share Posted May 9, 2022 Initially I didn't like it. The more I look at it the more I like it. Not exactly over the moon though. There is some flexibility to do different things with it so that's good. 1 Quote Link to comment Share on other sites More sharing options...
zippy5 Posted May 9, 2022 Report Share Posted May 9, 2022 2 minutes ago, GP1 said: Initially I didn't like it. The more I look at it the more I like it. Not exactly over the moon though. There is some flexibility to do different things with it so that's good. Same. Initially I didn't even see the Z, now I can't not see it. That's pretty cool imo Quote Link to comment Share on other sites More sharing options...
g-mann17 Posted May 9, 2022 Report Share Posted May 9, 2022 Noticed the Z part, but there is also a prominent arrow in the center of the A as well. I imagine that is tying into the We Rise, Rise Together slogans the University has been using. I felt the balance of the logo was wrong, until I noticed that arrow. Overall, it's a big ole "meh", but I think it looks better without the border. Except for the treatment Dr. Z gave it with the overlapped Z. Quote Link to comment Share on other sites More sharing options...
Hilltopper Posted May 9, 2022 Report Share Posted May 9, 2022 I was a part of this process. The driving factors in the design were as follows. 1. Consolidation of the 8 different logos that are currently in use. 2. Coming up with a clean simple logo that would tie in with the word Akron. 3. Creating a Font that was unique and could be trademarked. (It has been) Even the font in the word Akron was trademarked. Expect to continue to see the use of several of the old logos in various situations to add effect. The word Zips with the stylized Z on home uniforms and Akron on away uniforms. But the main emphasis will be the A and the word Akron. 3 1 Quote Link to comment Share on other sites More sharing options...
Hilltopper Posted May 9, 2022 Report Share Posted May 9, 2022 48 minutes ago, Dr Z said: Edit 4102 I like your edits but concensus was to not try and be gimmicky. Quote Link to comment Share on other sites More sharing options...
GoZips86 Posted May 9, 2022 Report Share Posted May 9, 2022 1 hour ago, akzipper said: Looks decent on the JAR court and InfoCision Field. I'll give them credit there. Very slick looking!! I like it! I agree with the others too who have said it would be nice if they used a different shade, perhaps a slightly darker gold, to show the Z more in the logo. But yeah, the court and field design you put together is real nice Quote Link to comment Share on other sites More sharing options...
akzipper Posted May 9, 2022 Report Share Posted May 9, 2022 (edited) 1 minute ago, GoZips86 said: Very slick looking!! I like it! I agree with the others too who have said it would be nice if they used a different shade, perhaps a slightly darker gold, to show the Z more in the logo. But yeah, the court and field design you put together is real nice Those were actually tweeted out by the basketball and football accounts, along with white and gold football helmets. I'd assume they are probably official. Edited May 9, 2022 by akzipper 1 Quote Link to comment Share on other sites More sharing options...
GoZips86 Posted May 9, 2022 Report Share Posted May 9, 2022 4 minutes ago, akzipper said: Those were actually tweeted out by the basketball and football accounts, along with white and gold football helmets. I'd assume they are probably official. Oh really?! Nice!!! I know some on here have created examples of how the field/court could look different. Thanks for clearing that up for me!! Quote Link to comment Share on other sites More sharing options...
LoyalZIP Posted May 9, 2022 Report Share Posted May 9, 2022 Court looks sweet, helmets look nice, field looks okay. It’s been a roller coaster but the logo is fine and at the end of the day, I’m Akron til’ I die. Time to order some merch! Go Zips! #1Akron 1 Quote Link to comment Share on other sites More sharing options...
AkronAlumnus Posted May 9, 2022 Report Share Posted May 9, 2022 The more I look at this logo the greater my disdain grows for it. I could have thought up a better, more unique, logo... Just saying. Quote Link to comment Share on other sites More sharing options...
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